Myrtle Beach is not subtle. It is a large, energetic vacation destination built around miles of Atlantic shoreline, family attractions, entertainment, golf and an enormous supply of places to stay and eat.
The beach is still the main attraction
Despite everything competing for attention, the broad sandy coast remains the reason the city exists as a major resort destination. Build downtime into the itinerary instead of filling every hour with attractions.
More than central Myrtle Beach
The Grand Strand stretches well beyond the city itself. Different communities along the coast offer different atmospheres, from busy entertainment districts to quieter beach areas.
Family entertainment
Mini golf, shows, amusement attractions and shopping provide alternatives when everyone has had enough sun.
Know what you are choosing
If you want secluded coastal nature, other parts of South Carolina will suit you better. Myrtle Beach works best for visitors who enjoy having lots of options close together.
Summer traffic and crowds can be substantial, so plan with some flexibility and check current conditions.
I would embrace Myrtle Beach for what it is rather than asking it to behave like Charleston or Hilton Head. Sometimes a lively beach vacation is exactly the point.